I WISH WE HAD ENOUGH
Because media is not always friendly and may opt to misquote COST ALLOCATION elements attributed to PROGRAM, this organization will refer to FACTS provided directly from the most recent IRS 990 reports.
The PIE CHART was designed based on the annual 2011 IRS 990 report provided by the third party CPA firm, Martin Eller & Associates based in New Jersey. You can rely on this report with confidence because it was based on the cost allocations determined by the CPA as permitted by the IRS.
OUTSOURCED Fundraising and Call To Action/Missing children picture distribution is 51% (Duel task performed by call center asking for financial support and a voluntary action to pin up poster provided by mail or via website). New missing child cases may come in as a result of this initial call.
IN-HOUSE Program of Child Search/Crisis Intervention is 40%. Casework is a Direct Service provided to clients (searching parents and other authorities) always without charge on behalf of children who are missing or runaway prior to age 18.
The allowable cost allocations show OPERATION LOOKOUT is a strong program. When media negates,berates or overlooks what IRS allows for program allocation and opts out of using FACTS, misconception about program elements occur. Such sensational stories mean we must re-address this with you our donors because of flawed reports provided by the media.
I wish we always had enough. OPERATION LOOKOUT must rely on a minimum guaranteed percentage retained OFF THE TOP each and every week before the call center is paid for any campaign expense-There is absolutely no risk to the charity. Professional fundraisers have a performance goal established by contract to raise program funds and distribute a program message. OL counts on direct and in-direct donations because when it comes to MISSING CHILDREN, we say, there is Never enough money. Never enough time. Never enough people. EVERY MISSING CHILD DESERVES THE CHANCE TO BE FOUND.
The 2012 IRS 990 and audit will be available after November 15, 2013.
Further research showing two sides to the story:
Melody Gibson, Cofounder & Treasurer OPERATION LOOKOUT® National Center for Missing Youth — Since 1984